How destinations can capitalize on World Cup excitement, whether or not they are hosting a game
May 25, 2026
With the 2026 FIFA World Cup set to take place across the U.S., Mexico, and Canada, the world’s biggest sporting event is no longer something happening an ocean away. For sports event organizers, it’s a moment to think bigger than a broadcast—leveraging the scale of the World Cup to design immersive, community-driven experiences that feel every bit as electric as being in the stands.
