LEXINGTON, KY — The University of Kentucky has partnered with a global esports company to build a gaming and esports program.
The collaboration with Gen.G is part of a larger campus initiative to leverage technology to maximize student success and build community. The venture is being led by two UK offices: Student and Academic Life and Information Technology Services.
UK and Gen.G will host a periodic speaker series to be streamed with gaming and esports executives, athletes and content creators. The University of Kentucky may also create a new academic course with a gaming-focused certificate program.
The partnership is part of the Smart Campus Initiative. The first initiative was the announcement last spring that UK would provide all first-year students with an iPad Air, Apple keyboard and Apple Pencil.
Established in 2017, Gen.G speaks to a generation that grew up on gaming. It’s ranked #6 on Forbes list of the world’s most valuable esports firms. It also owns and operates top teams in the leading esports markets, including: China, South Korea and the United States.