Economic Impact of Adapted Sports Events Likely Exceeds $80 Million Annually

Basketball players in wheelchairs

DENVER, Colo. — All In Sport Consulting with Stitch Marketing Research and Huddle Up Group, announced the first-of-its-kind economic impact study of the adapted sport industry in the United States. The organization collected expenditure and budget data from a sampling of U.S.-based adapted sport entities. Based on the data, the report estimates that the total economic impact of adapted and para sport-related tourism events nationwide likely ranges from approximately $80.5 to $134.2 million annually.

“We know the growth of the adapted sport industry has been dramatic over the last decade or so, but there’s never been a formal study conducted to measure its true economic footprint,” said Dawna Callahan, founder and CEO of All In Sport Consulting. “We wanted to change that and put a stake in the ground this year to help us move from anecdotal to concrete evidence about both the current economic picture and outlook. We’re excited to release our initial findings that build on this knowledge in the years ahead.”

To conduct the study, surveys were mailed to 262 organizations between July 28 and September 22, 2020. Data from 55 organizations are included in this report.

“This research was the first national look at the impact of the adapted and para sport industry, specifically the value of travel sports in this space,” said Jon Schmieder, founder and CEO of Huddle Up Group. “This baseline information will help shape future research in this arena. We are proud to be part of the team that set out to tackle this very important question – what is the value of para sports in our nation?”

 The study highlights the economic impact of the 30 adapted sport organizations completing the sports events section of the survey at approximately $26,850,862 annually based on economic impact data via the Sports & Events Tourism Association (Sports ETA).

The organizations represented in the survey account for one-fifth to one-third of the total number of adapted sport organizations in the U.S. market, arriving at the total economic impact of adapted sports events at a range of $80,550,000 to $134,250,000 annually.

The findings of the “Adapted Sport: Economic Impact Survey” were originally released at the Adapted Sport Leadership & Business Symposium (LABS) presented by All In Sport Consulting on October 15.