MEMPHIS, Tenn. — The City of Memphis, Renasant Bank and Memphis Tourism officials marked the latest construction milestone at the Renasant Convention Center this week with the illumination of the exterior of the convention and meetings facility, currently undergoing a top-to-bottom $200 million renovation.
Memphis Mayor Jim Strickland joined Mitch Waycaster, Renasant Bank President & CEO and Kevin Kane, Memphis Tourism President & CEO, to turn the lights on in a socially distanced setting at the Bass Pro Pyramid. Renasant’s lighted logo features prominently on the exterior of the facility, complementing the new exterior façade, suspended over new outdoor balconies. The November 17th, 2020 event was live-streamed to allow the Memphis tourism and hospitality community to virtually join the celebration. Two additional socially distanced watch party events took place at Lafayette’s Music Room in the Overton Square entertainment district, along with the new Moxy Memphis hotel property in the downtown city center.
Entering the final phase of the construction and renovation process, the Renasant Convention Center is starting to reveal some of the new enhancements, including a grand Main Street lobby, high-end finishes and floor-to-ceiling windows that treat visitors to natural light and stunning river views. Other features include a column-free 118,000-square-foot main exhibit hall, a new exterior concourse and pre-function space, 46 breakout rooms, and a 28,000-square-foot ballroom to host smaller events.
The renovation also includes public art, digital wayfinding, and all new loading docks for easier load-in and load out. This game-changing project is being funded through the Memphis and Shelby County hotel/motel tax and Tourism Development Zone (TDZ) funds.
With the Convention Center’s marquee position along the Memphis riverfront, the naming rights partnership provides Renasant Bank with bold visibility on the city’s skyline and numerous touchpoints that will connect its brand with the greater Memphis community. The naming rights partnership, which runs for 10 years, gives the bank the option to extend the naming rights via an additional two, 5-year term options. The naming rights agreement also provides guaranteed revenue for the City-owned building.
“This partnership with Renasant Bank demonstrates the innovation and significant enhancements that we have planned for the convention center,” said Kevin Kane, President & CEO of Memphis Tourism. “So much more than a renovation, the transformation of our City’s meetings facility will aid us in sustaining and growing the tourism and hospitality industry’s impressive annual economic impact.”
Work at the Renasant Convention Center is on schedule to be completed by the end of 2020, a grand opening celebration is being planned for the first few weeks of 2021.