June 1, 2026
McKinney, Texas, has grown into one of North Texas’s most welcoming sports destinations, and it’s done so the way the city does most things, thoughtfully, and with an eye on hospitality.
May 25, 2026
A faster, more compact version of lacrosse is gaining momentum across the U.S. and around the world. Sixes lacrosse is a streamlined, high-tempo version of the traditional field game, designed to prioritize speed, simplicity, and accessibility, and it will debut on the global stage at the 2028 Summer Olympics in Los Angeles.
April 8, 2026
At a time when sponsorship decks are growing longer, and sponsor expectations are more complex, one Texas event offers a reminder that innovation doesn’t always require massive scale—it requires clarity of purpose.
January 5, 2026
There are two sides to every sporting event: the part the public sees, marked by fanfare, entertainment, and, of course, the game or competition itself. Then there’s everything that goes on behind the scenes, involving a team of logistics experts who spend months or even years before the big day, planning methodically to ensure every single item and individual involved is in the right place at the right time.
September 16, 2025
For event organizers looking to stretch budgets and streamline logistics, partnering with local schools can be a game changer. From gymnasiums and turf fields to ample parking and ready-made volunteer pools, school campuses offer a range of built-in advantages. But making the most of these resources requires more than just a phone call to the front office. In this practical, tip-packed guide, we’ll break down how to build strong school partnerships so you can plan smarter and host standout events with less stress.
September 15, 2025
As with most projects or plans in life, the degree to which you succeed often comes down to how well you pay attention to the details. That’s never truer than when organizing a track and field meet.
July 23, 2024
A recent Sports Events and Tourism Association (Sports ETA) study revealed that more than 60 percent of cities reported sports as the largest room-night generator in the US.
April 12, 2021
By the time you read this week's newsletter, the XXXII Olympiad Games, known as the 2020 Tokyo Olympic Games, will be just 99 days away.
March 23, 2021
It’s good to see so many sporting events returning, and our partners are happily sharing the news at a rapid pace through our conversations and emails.
February 23, 2021
What are some of the interesting findings from this year's State of the Industry Report for sports? Get a glimpse before the full report is released next month.
